Xiaomi's first NAS crowdfunding exceeds 7 million yuan, all versions out of stock in less than 1 hour

Xiaomi (1810.HK) officially launched the crowdfunding for its first NAS product, "Xiaomi Smart Storage," at 10:00 AM on July 1. On the Xiaomi Mall, the crowdfunding amount exceeded 7 million yuan (RMB) within 3 minutes of launch, and by 10:15, the total amount had surpassed 13 million yuan. On the Xiaomi Youpin platform, due to limited stock, it sold out within 2 minutes. In less than an hour, over ten thousand people supported it, and all versions on Xiaomi Mall showed "insufficient stock."

Xiaomi Mall NAS Crowdfunding Accumulates Over 13 Million Yuan

According to comprehensive Chinese media reports, Xiaomi Smart Storage officially opened for crowdfunding on the Xiaomi Mall and Xiaomi Youpin at 10:00 AM on July 1, 2026. On the Xiaomi Mall, the crowdfunding amount exceeded 7 million yuan within 3 minutes of launch; by 10:15 AM, the total amount had exceeded 13 million yuan. On the Xiaomi Youpin platform, due to limited allocation, it sold out within 2 minutes, raising 1.95 million yuan.

In less than an hour, the Xiaomi Mall displayed "insufficient stock" for all versions, with over ten thousand people supporting; Xiaomi Youpin displayed "slots full," with over 600 people completing support.

Pre-crowdfunding Reservations Exceed 140,000: 100,000 on Xiaomi Mall, 42,000 on Xiaomi Youpin

According to reports, before the official crowdfunding launch, Xiaomi Smart Storage opened "blind booking" reservations on the Xiaomi Mall and Xiaomi Youpin. The number of reservations on the Xiaomi Mall exceeded 100,000 people, and on Xiaomi Youpin it was about 42,000 people, bringing the total reservations on both platforms to over 140,000 people.

Three-Version Pricing and Drive Specifications: 4TB Version Starts at 2,299 Yuan, All Include WD Red Hard Drives

According to Xiaomi's official crowdfunding page, the three versions of Xiaomi Smart Storage are priced as follows:

4TB version (2TB×2): Priced at 2,299 yuan, includes WD Red hard drives

8TB version (4TB×2): Priced at 2,899 yuan, includes WD Red hard drives

16TB top-tier version (8TB×2): Priced at 4,699 yuan, includes WD Red hard drives

Retail Price Comparison for 16TB Top-Tier Version Hard Drives: Two 8TB WD Red Drives Market Price Close to 4,400 Yuan

According to reports, taking the 16TB top-tier version (4,699 yuan) as an example, the market retail price of the two 8TB WD Red hard drives it carries is close to 4,400 yuan; by comparison, the actual cost of the unit body is close to zero.

The report also pointed out that experienced NAS enthusiasts had previously considered the product's configuration inadequate based on engineering sample parameters, but the target audience of Xiaomi Smart Storage is light home users, with the core positioning being basic needs such as storage and transfer of photos, videos, files, and mobile phone data backup, rather than being designed for professional users.

Mijia Ecosystem Integration: Whole-Home Smart Hub Gateway and Four-Channel Camera Local Storage

According to official Xiaomi data, as part of the Mijia and HyperOS ecosystem, Xiaomi Smart Storage integrates a whole-home smart hub gateway function, which can improve the response speed of Mijia device interactions. The product supports connecting up to four Mijia cameras for local storage, with a maximum retention of 360 days of surveillance footage.

Frequently Asked Questions

How quickly did the Xiaomi Smart Storage crowdfunding sell out and how much funds were raised?

According to comprehensive Chinese media reports, the Xiaomi Mall exceeded 7 million yuan within 3 minutes of launch, and by 10:15 the cumulative amount exceeded 13 million yuan. Within less than an hour, all versions showed insufficient stock; Xiaomi Youpin sold out in 2 minutes, raising 1.95 million yuan.

What are the prices of the three versions of Xiaomi Smart Storage?

According to Xiaomi's official crowdfunding page, the 4TB version (2TB×2) is priced at 2,299 yuan, the 8TB version (4TB×2) at 2,899 yuan, and the 16TB top-tier version (8TB×2) at 4,699 yuan. All three versions include WD Red hard drives.

What Mijia ecosystem integration features does Xiaomi Smart Storage have?

According to official Xiaomi data, Xiaomi Smart Storage integrates a whole-home smart hub gateway function, supports connecting up to four Mijia cameras for local storage with a maximum retention of 360 days of surveillance footage, and can improve the response speed of Mijia device interactions.

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