Vanguard Hires Head of Digital Assets, Marking Strategic Shift for $12 Trillion Manager

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Vanguard is hiring a head of digital assets, signaling a strategic reconsideration for the $12 trillion asset manager after years of maintaining one of Wall Street's most cautious stances on crypto. The role, posted by Vanguard's Personal Wealth division, calls for an executive to lead digital asset strategy, roadmap and enterprise execution, including oversight of tokenization, stablecoins, wallets, custody models and regulatory frameworks. The hiring is significant given Vanguard's historical resistance to crypto compared with competitors like BlackRock and Fidelity, which have aggressively pursued spot Bitcoin ETFs and tokenized funds. Vanguard previously reversed its ban on allowing brokerage customers to trade third-party crypto ETFs and mutual funds, though the firm maintained no plans to launch its own crypto products.
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