Sea Limited, the Singapore-based parent company of Shopee, signed a partnership with OpenAI on June 22 to integrate ChatGPT features across its ecommerce platform and expand AI services in Southeast Asia and Brazil. Shopee is now available in ChatGPT in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan, Vietnam, and Brazil, allowing users to discover and purchase products through conversational prompts.
Shopee sellers will receive trials of ChatGPT for Business to assist with product listings, marketing, customer service, and operations management.