Nike Stock Slips Over 3% Premarket as Q4 Revenue Declines Despite Cost Controls

According to Morningstar analyst David Swartz, Nike stock dropped over 3% in Wednesday's premarket following Q4 results that showed improving cost control but declining revenue. Nike's fiscal fourth-quarter revenue slipped 1% year-on-year, while adjusted earnings per share improved to $0.20 from $0.14 a year earlier, exceeding the consensus estimate of $0.13.

A double-digit sales decline in Greater China offset modest North American growth. Lower marketing and administrative spending helped trim operating expenses. Swartz said CEO Elliott Hill's "Win Now" plan has improved operational efficiency, though stronger financial results have yet to follow. Morningstar expects new product launches and margin gains to drive recovery in 2027.