AI startup ElevenLabs announced on Wednesday via X a licensing agreement with Stan Lee Universe to add the late Marvel creator's voice and likeness to its ElevenCreative AI platform. The deal enables commercial licensing through ElevenLabs' Iconic Marketplace and consumer access via the ElevenReader narration app. The agreement follows other celebrity AI licensing deals the company signed, including partnerships with actors Matthew McConaughey and Michael Caine.
Deal Details and Product Launches
Stan Lee's AI-generated voice is now available on ElevenLabs' Iconic Marketplace, where companies and creators can license celebrity voices and likenesses for commercial use. The voice also appears in ElevenReader, the company's narration app.
"Crafted from professional recordings, Stan's wit and warmth comes through exactly as you remember it," ElevenLabs wrote on X.
ElevenLabs is launching a "Stan Lee Book of the Month Club" inside ElevenReader, along with visual templates and Stan Lee-inspired AI music filters for consumers.
Previous Stan Lee AI Recreation
In September, Los Angeles Comic Con introduced an interactive, AI-powered Stan Lee avatar that answered fan questions during the event. Chris DeMoulin, CEO and GM of L.A. Comic Con parent Comikaze Entertainment Inc., told The Los Angeles Times: "This avatar, to us, is an entry point into the world of storytelling that he created. We wanted to create something which can be part of maintaining and expanding on that legacy so that Stan's role in creating a lot of this is acknowledged."
Other Celebrity Voice Partnerships
In November, actor Matthew McConaughey partnered with ElevenLabs to create a Spanish-language AI version of his "Lyrics of Livin'" newsletter. Actor Michael Caine licensed his voice for ElevenLabs' marketplace.
ElevenLabs, launched in 2023, expanded into image and video tools in late 2025. The platform hosts AI-generated voice replicas of Judy Garland, John Wayne, Babe Ruth, Alan Turing, and Melania Trump.
Industry Context
AI-generated celebrity replicas remain controversial in Hollywood. While some performers and estates have signed licensing deals to monetize archived voices and likenesses, critics warn that the technology could threaten jobs and weaken protections for actors, writers, and voice performers.
