Dutch Government Bans Online Gambling Ads as Illegal Market Share Hits Below 50% on June 12

According to Dutch Justice and Security State Secretary Claudia van Bruggen, the Dutch government announced on June 12 a near-total ban on online gambling advertising, a prohibition on bonuses such as sign-up free bets, an overarching deposit limit across licensed platforms, and an affordability test. The move follows a sharp shift in market dynamics: the licensed market's share of gambling spend fell below 50% in the first half of 2025, meaning unlicensed operators now capture most gambling revenue in the country. The cabinet is also studying a cap on the number of online licenses. The KSA, the Dutch regulator, noted that crypto and anonymous payments were cited as aggravating factors in the Netherlands' largest illegal-gambling case involving Qbet, where the regulator's record €24.8 million fine was deemed too low by its own chair. Van Bruggen acknowledged the risk that the ban could push players offshore.
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