Wechat Reading Launches ToonScroll, Plans to Release Over 1,000 Works Annually

Wechat Reading launched its overseas webtoon platform ToonScroll recently, planning to release over 1,000 webtoon works globally this year. The platform is positioned as a high-quality, immersive destination serving users worldwide, leveraging dual strategies: utilizing AI translation and localization to efficiently export domestic premium webtoons overseas, while also developing locally-created original IP into content tailored to regional aesthetic preferences.
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