According to BlockBeats, Web3 creator marketing platform Influence360 officially launched on May 26, offering AI-driven KOL marketing infrastructure. The platform enables projects to discover multilingual Web3 influencers across X, YouTube, TikTok, and Telegram, with features including smart contract-based escrow payments, real-time performance tracking, and conversion attribution.
According to Influence360's 2026 Web3 Influencer Marketing Status Report based on 143 KOL interviews across 7 regions, 50% of KOLs earn between $1,000–$5,000 per collaboration, but only 35% have successfully received full payment from all projects, reflecting persistent trust issues. The report also found that 97% of surveyed KOLs have undertaken repeat collaborations with the same projects.