Snap Inc. officially launched the sixth-generation Specs augmented reality glasses at the Augmented World Expo (AWE 2026) on June 16. The retail price is $2,195. They are now taking reservations on Specs.com (a refundable $200 deposit). Shipments are expected this fall to the United States, the United Kingdom, and France.
Specs Core Specification Numbers
According to the technical specifications confirmed in Snap’s official announcement: the 47mm model weighs 132 grams, the 52mm model weighs 136 grams. Both use a detachable lens design and support multiple prescription diopter levels. The display system offers a 51° field of view and 16.0 million color display, delivering visuals equivalent to a 24-inch desktop monitor (work mode) or a 115-inch home theater experience 10 feet away (viewing mode).
Motion to photon latency is 7 milliseconds. On battery life, mixed use (including audio, video, lenses, AI assistant, and Bluetooth notifications) can last 4 hours. The included charging case provides an additional four charges, for a total of 20 hours of use.
Pricing and Reservation Arrangements
Snap confirmed the commercial terms: retail price is $2,195; reservations require a refundable $200 deposit; the first batch is expected to ship in fall 2026 to the United States, the United Kingdom, and France.
Snap Inc. co-founder and CEO Evan Spiegel told WWD: “We’re very honored to collaborate with such a talented group of visionaries. The fusion of art and technology inspires us deeply. We can’t wait to share the new Lens experience we’ve built together with everyone later this fall.”
Lineup for the “Visionaries” Promotional Campaign
The global promotional campaign, directed by photographer Steven Meisel, confirmed the lineup of featured talent includes: Jimmy Butler, a basketball player for the Golden State Warriors; Imogen Heap, a British singer and songwriter; Hoyeon Jung, a Korean model and actress; rapper Jack Harlow; and model Kaia Gerber. Snap says the five visionaries are not only brand ambassadors—they also work directly with engineers and the founders to develop the original lens experiences that will roll out alongside the product this fall.
Frequently Asked Questions
What are the fundamental differences between Snap Specs and Meta Ray-Ban AI glasses?
Based on Snap’s confirmation in its release statement, Snap intentionally chose not to go down the “AI glasses” route because the latter has “limited functionality.” Specs are complete AR glasses with a 51° field-of-view display that can overlay virtual imagery onto the real world, rather than only offering voice AI or photography functions.
What developer platform tools does Specs currently provide?
According to Snap’s announcement, in the past 18 months it has released 10 Snap OS updates (including 40+ new features and APIs). Today, it also rolls out agent development capabilities (developer preview versions via Claude Code, Codex, and Cursor), Specs spatial benchmark testing, migrating agents, and a brand-new native development toolkit.
How does Snap address privacy controversies around AR glasses?
Based on Snap’s privacy design confirmed in its release statement: an LED indicator light will turn on during recording; users will be clearly asked before accessing sensitive information; on-device data processing is prioritized; users can control which content is stored, synced, shared, or deleted.
