Google released its 2026 Southeast Asia Gemini report showing that professionals in the region use AI-powered prompts 30% more frequently on Mondays than other weekdays, with AI deeply integrated into workplace routines. Philippines, home to a large business process outsourcing (BPO) industry, sees customer service-related prompt usage three times higher than the regional average, with AI serving as a "burnout barrier" to alleviate communication stress and repetitive document work. Philippines is also the only market in the region where female users exceed male users, particularly for writing and job-seeking needs.
Singapore leads globally in per-capita Gemini usage, with 60% of prompts originating from desktop devices. Users average nearly 10 daily interactions, primarily for code debugging, data cleaning, presentation summaries, and in-depth research.