According to Oobit, the company launched its crypto payment platform in Colombia on May 14, marking its ninth active market in Latin America. The platform allows users to spend USDT and other stablecoins directly from non-custodial wallets through a Visa-linked payment system at more than 150 million merchants across 80 countries. Transaction activity is dominated by USDT, followed by the company’s native token and USDC.
Chainalysis data indicates Colombia has emerged as one of the world’s fastest-growing stablecoin markets, with the Colombian peso ranking as the second-largest fiat currency used for stablecoin purchases globally. According to Bitso, stablecoins accounted for approximately 40% of cryptocurrency purchases in Latin America during 2025. Oobit’s expansion follows strong performance in Brazil, where the company saw a 200% surge in activity after launching in late 2024, with users spending an average of $400 per month.