2026 FIFA World Cup Expected to Drive $50B-$100B in Prediction Market Trading Volume

According to Bernstein, the 2026 FIFA World Cup opening today in North America is expected to become the largest trading catalyst in prediction market history. Bernstein predicts the tournament will generate over $3 billion in incremental trading volume for prediction markets and drive $50 billion to $100 billion in additional consumer prediction market trades. The expanded 48-team format will feature 104 matches, representing approximately 60% more games than typical World Cup tournaments. Bernstein expects prediction market annual trading volume to reach $240 billion in 2026, up from approximately $51 billion in 2025, with the World Cup proving that prediction markets have permanently transcended election cycles and niche political contracts.
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