According to Korea Intellectual Property Rights Information Service, Tether filed seven trademark applications in South Korea on May 19, 2026, covering its corporate name, logo, and branded assets including Tether Gold. The filings mark a shift from Tether's previous product-level trademark registrations, signaling intent to establish a broader commercial presence.
The trademark push is viewed as a preemptive move ahead of South Korea's Digital Asset Basic Act, which is expected to mandate that foreign stablecoin issuers establish domestic subsidiaries. By securing core corporate trademarks early, Tether aims to gain an advantage over competitors like Circle and position itself for compliance with incoming regulations.