Strategy Delivers 467% Return Over 10 Years Since July 2015

Strategy delivered a 467% return over 10 years for investors who bought shares in July 2015. A $1,000 investment at the split-adjusted price of around $18 per share would have purchased roughly 55 shares, worth approximately $5,600 today with MSTR trading around $100. The return stems from the company's transformation in August 2020, when CEO Michael Saylor allocated $250 million of corporate treasury into Bitcoin, converting the mid-size business intelligence software firm into a proxy for cryptocurrency holdings. That strategic pivot drove the stock to an all-time closing high of $473.83 on November 20, 2024, briefly pushing the same $1,000 investment to a peak value of approximately $26,480.

Strategy Allocates $250 Million to Bitcoin in August 2020

In August 2020, Michael Saylor made the decision to put $250 million of company cash into Bitcoin, marking the first major corporate treasury to do so. The company continued accumulating Bitcoin after the initial purchase. By late 2024, Strategy had accumulated hundreds of thousands of Bitcoin and the stock had gone parabolic.

MSTR Stock Reaches $473.83 All-Time High on November 20, 2024

The all-time high closing price for MSTR was $473.83 on November 20, 2024. Those same 55 shares bought in July 2015 for $1,000 were worth approximately $26,480 at that peak, a return of over 2,500%. The descent since that peak has been steep. MSTR is down 71.72% over the past 12 months.

Strategy Holds 843,775 Bitcoin as of June 30, 2026

Strategy now sits on 843,775 Bitcoin, with a digital asset carrying value of $49.67 billion as of June 30, 2026. With Bitcoin trading near $60,000 against an average purchase price of around $75,000 per coin, the paper losses run deep.

Strategy Sells 3,588 Bitcoin for $216 Million

Strategy has been selling Bitcoin to fund operations, most recently offloading 3,588 BTC for approximately $216 million. This represents a departure from Saylor's original never sell pledge. The $1,000 from July 2015 is still worth $5,600 today, but it required holding through an 80% drawdown from the all-time high and watching the company sell Bitcoin it promised to never sell.

FAQ

What was the 10-year return on a $1,000 Strategy investment made in July 2015?

A $1,000 investment in July 2015 at the split-adjusted price of around $18 per share bought roughly 55 shares. With MSTR trading around $100 today, that position is worth approximately $5,600, representing a 10-year total return of 467%.

How did Strategy's Bitcoin strategy affect the stock price?

In August 2020, Strategy allocated $250 million of company cash into Bitcoin, the first major corporate treasury to do so. The stock reached an all-time closing high of $473.83 on November 20, 2024, turning the same $1,000 investment into approximately $26,480 at that peak. MSTR is down 71.72% over the past 12 months from that high.