Stellantis NV has appointed Branden Coté, former executive from AutoNation Inc., to lead the Jeep brand, effective August 3. Matt VanDyke, previously with Ford Motor Company, will assume leadership of the Ram truck brand, replacing Bob Broderdorf who is on medical leave. Both executives will report to Tim Kuniskis, head of North American brands, marketing and retail strategy.
The leadership changes are part of Chief Executive Officer Antonio Filosa's broader effort to revitalize Stellantis' core U.S. operations following years of declining sales. The company plans to invest 60 billion euros to launch new vehicle models by 2030.