South Korean Insurers Accelerate AI Native Transformation With New Dedicated Units

Hanwha6.45%
According to Yonhapinfomax, major South Korean insurers are accelerating their 'AI Native' transformation by establishing dedicated departments. Samsung Life and Samsung Fire & Marine restructured their AI Centers and Customer DX Innovation units into AX·PI Centers on July 10, placing both divisions under executive management to strengthen company-wide AI implementation. Hanwha Life launched an AX Strategy Room in May to oversee AI-driven business innovation, while Kyobo Life and Mirae Asset Life have similarly created specialized AI divisions. Industry analysts noted that AI adoption has evolved beyond operational support tools into a core competitive advantage shaping product development, customer service, and decision-making systems across the sector.
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