Pudgy Penguins rolled out Vibes Series 3 trading cards in Target stores nationwide across the US this week, lifting total cards in circulation to around 15 million. The card game, developed with Orange Cap Games, introduces new gameplay mechanics, street-artist artwork, and Moonbirds NFT characters, with new card types and tiered Soulbound Tokens tying physical ownership to on-chain assets.
The Target launch builds on an expanding physical footprint that previously placed Pudgy toys in more than 2,000 Walmart stores in 2023 and at Walgreens, marking the third major US retailer to stock the brand's consumer products.