OpenAI Considers Slashing Token Prices as ChatGPT Market Share Drops to 53.7%

According to the Wall Street Journal, OpenAI is considering significant token price cuts in June 2026 as it faces intensifying competition, with discussions still ongoing as both OpenAI and Anthropic filed confidentially for IPOs this month. The move reflects mounting pressure: ChatGPT's share of global generative AI web traffic fell from 77.6% in May 2025 to 53.7% by April 2026, while OpenAI posted a negative 122% adjusted operating margin in Q1 2026, meaning it lost $1.22 for every dollar in revenue. In contrast, Anthropic's annualized run rate surged from $9 billion at year-end 2025 to $47 billion by May 2026, driven largely by its Claude Code product.
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