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Netflix Tests AI Voice Interface and Conversational Search to Improve Content Discovery

AI Tools & Apps

2026-06-04 04:55:24

According to Bloomberg, Netflix announced on June 3 at the Bloomberg Tech conference that it is testing generative AI and natural language processing to enhance content discovery. Chief Product and Technology Officer Elizabeth Stone revealed the streaming company is testing a voice user interface and other features to deliver recommendations better reflecting what viewers want to watch. The initiative builds on Netflix's existing conversational search tool, which is currently in beta testing on iPhone and iPad devices.

Disclaimer: The information on this page may come from third-party sources and is for reference only. It does not represent the views or opinions of Gate and does not constitute any financial, investment, or legal advice. Virtual asset trading involves high risk. Please do not rely solely on the information on this page when making decisions. For details, see the Disclaimer.

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