Meta Launches Arena Prediction Markets App Targeting 3.56B Daily Users on June 23

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According to the New York Times, on June 23, 2026, Meta founder Mark Zuckerberg prioritized Arena, a new prediction markets application designed to compete with Polymarket and Kalshi. The app will leverage Meta's combined audience of 3.56 billion daily active users across Facebook, Instagram, WhatsApp, and Messenger. Arena will initially operate on a points-based system rather than real-money wagering, though real-money betting has not been ruled out for future versions. The points-first approach likely aims to navigate U.S. regulatory scrutiny before potential expansion into cash wagering.
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