KuCoin Becomes Exclusive Crypto Exchange Partner for UAE Team Emirates at 2026 Tour de France

KuCoin has signed on as the exclusive crypto exchange partner for UAE Team Emirates – XRG, home to Tadej Pogacar, for the 2026 Tour de France. The branding will debut on team buses, support vehicles and fleet cars throughout the three-week race, watched by a global television audience in the tens of millions. The deal gives KuCoin exclusive rights in the blockchain-trading and crypto-wallet categories within the team's ecosystem. CEO BC Wong said the company was proud to launch the partnership on cycling's grandest stage, adding that the discipline required to win a Grand Tour mirrors the team-oriented ethos KuCoin wants to associate with its growth.
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