Strategy CEO Phong Le released Bitcoin Banking Adoption Index rankings as of July 10. Fidelity scored 71%, leading Goldman Sachs at 45% and JPMorgan Chase, Morgan Stanley, and Citigroup at 43% each. The index evaluates 25 major financial institutions across Bitcoin spot trading, crypto custody, and digital asset product availability based on publicly available information. The average adoption rate across evaluated institutions reached 32%. Competition among major banks has intensified as traditional finance expands exposure to crypto-related trading, investment products, and blockchain infrastructure.
Fidelity Dominates Bitcoin Banking Adoption Index
Fidelity ranked first with a score of 71% in the Bitcoin Banking Adoption Index. The company launched Fidelity Digital Assets in 2018 and gradually expanded its custody, trading, and institutional crypto services. BNY Mellon placed second with 46%, while Goldman Sachs followed at 45%. The index evaluates three main categories: Bitcoin spot trading, crypto custody, and the availability of digital asset products. Only a limited number of major banks have developed crypto custody infrastructure comparable to Fidelity's broader digital asset offering. The index is designed to measure long-term institutional adoption rather than short-term changes in Bitcoin's price.
Goldman Sachs and Major Banks Cluster in Mid-Tier Rankings
JPMorgan Chase, Morgan Stanley, and Citigroup each received a score of 43%, placing them two points behind Goldman Sachs at 45%. The narrow gap illustrates how closely matched the largest Wall Street banks have become as they expand their exposure to crypto-related trading, investment products, and blockchain infrastructure. Recent quarterly reports showed that trading divisions at JPMorgan and Goldman Sachs are generating revenue from digital asset-related activity. Strategy remains the world's largest corporate holder of Bitcoin. Executive Chairman Michael Saylor has repeatedly encouraged corporations, financial institutions, and governments to integrate Bitcoin into their balance sheets and financial infrastructure.
Asset Tokenization Projects Expand Beyond Bitcoin Services
More than 15 major banks are working on asset tokenization projects designed to move traditional financial instruments onto blockchain networks. Direct Bitcoin services are only one part of the competition among financial institutions. These tokenization initiatives may allow banks to increase their digital asset exposure without focusing exclusively on Bitcoin. Firms such as Vanguard have only recently started developing a broader crypto strategy, while regional banks are largely still exploring how digital assets could fit into their existing businesses. Goldman Sachs, JPMorgan, Morgan Stanley, and Citigroup are preparing additional crypto initiatives, including new investment instruments, expanded custody services, and tokenization platforms.
FAQ
What is the Bitcoin Banking Adoption Index?
The Bitcoin Banking Adoption Index evaluates 25 of the world's largest financial institutions across three main categories: Bitcoin spot trading, crypto custody, and the availability of digital asset products. The index is based on publicly available information as of July 10 and measures long-term institutional adoption rather than short-term changes in Bitcoin's price.
Which financial institution leads in Bitcoin adoption according to the index?
Fidelity ranked first with a score of 71% in the Bitcoin Banking Adoption Index. The company launched Fidelity Digital Assets in 2018 and has maintained a substantial lead over traditional banks by gradually expanding its custody, trading, and institutional crypto services. BNY Mellon placed second with 46%, while Goldman Sachs followed at 45%.
