Dapper Labs announced on May 13 that its NFL ALL DAY platform will stop issuing new Moments, marking a significant reset for the sports NFT product while maintaining its secondary marketplace for existing collectibles. The platform said existing Moments remain “fully authenticated and tradeable digital assets” on the NFL ALL DAY Marketplace, which continues without interruption.
Collector Incentives and Status
Dapper Labs paired the halt with two collector benefits. Through the start of the 2026 NFL season on Sept. 9, qualifying marketplace purchases will earn a 5% Dapper Balance rebate for buyers, subject to a 12-month hold on the purchased Moment. Current holders will also receive Founding Collector status, a permanent designation on NFL ALL DAY and Dapper profiles.
The platform framed both measures as commitments to existing users while it prepares what it called “the next evolution of NFL digital collectibles.”
Platform Background and New Licensing
Dapper Labs, the NFL and the NFL Players Association launched NFL ALL DAY worldwide in August 2022 as an officially licensed digital video highlight NFT platform. Its Moments were marketed as football collectibles that fans could buy, own and trade, extending Dapper’s sports NFT model beyond NBA Top Shot.
Dapper Labs CEO Roham Gharegozlou said the company had signed a new licensing agreement with the NFL and would share more details closer to the season.
Market Shift in Sports NFTs
During the NFT boom, licensed sports highlights were pitched as a new form of fan ownership and engagement. In the current market, issuers are placing more emphasis on scarcity, utility and direct collector benefits than on constant new drops.
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