Bitcoin Treasury Startup ORANGE JUICE Closes $40M Funding Round, Grupo Salinas Founder Ricardo Salinas as Cornerstone Investor

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According to Odaily, bitcoin treasury startup ORANGE JUICE completed a $40 million fundraising round on July 15, 2026, with Grupo Salinas founder and chairman Ricardo Salinas serving as cornerstone investor. Jeff Booth and Lyn Alden, among other bitcoin investors, also participated in the round. Ruben Zweiban was appointed as operating partner responsible for day-to-day operations; he previously served as investment banker at BofA Securities, equity research analyst at JPMorgan Asset Management, and chief investment officer of a billion-dollar family office.
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