According to CNBC on July 7, Josie Brown, CEO of Resolute Wealth Management, forecasted Apple as the most promising Magnificent 7 stock for the second half of 2026, with a price target of $400. Brown described Apple as a "sleeping giant" that the market has overlooked regarding AI competition.
Brown argued that Apple holds a stronger position than other Big Tech firms in AI monetization. He cited Apple's 2.5 billion device user base, through which the company can deliver premium AI features via paid iCloud+ subscription services, creating a more powerful business model than rivals requiring massive infrastructure investments. Apple closed July 7 trading at $310.66, down 0.64% from the prior session.