Unlike most NFT projects that focus on avatars, rarity, and secondary market trading, Claynosaurz positions its digital collectibles as integral components of a broader character-driven universe. Officially, Claynosaurz is described as a global entertainment brand, encompassing animation, games, merchandise, and community engagement. Blockchain technology is primarily used to authenticate ownership of collectibles and connect users to a variety of digital experiences.

The core setting of Claynosaurz is Claynotopia, where multiple dinosaur species, Popkins, and other characters and stories are developed. To understand the project, it’s important to distinguish between character IP, on-chain collectibles, game assets, and branded content. These elements are interconnected but do not all confer the same NFT functionalities or holder rights.
Founded by animation professionals Danial Cabral and Nicholas Cabana, Claynosaurz began developing clay dinosaur characters in 2021. The brand is positioned as family-friendly entertainment, with the community philosophy “Come as You Are.” The goal is to reach a wider audience beyond digital collectors through short animations, character stories, and interactive experiences.
The first Claynosaurz collectible series launched on November 22, 2022, with 10,222 pieces featuring six dinosaur species: Rex, Steggo, Trice, Ankylo, Raptor, and Bronto. This series established early community identity and laid the foundation for the Claynotopia universe, animated characters, and digital products.
As the brand evolved, Claynosaurz shifted from a digital collectible project to a full entertainment franchise. The official website now highlights animation, games, collectibles, and merchandise, rather than focusing solely on NFT trading. Digital collectibles serve as tools for user ownership and community engagement, while brand growth is driven by character content, gaming experiences, and mass media reach.
| Development Stage | Main Content | Blockchain or Platform | Role in Ecosystem |
|---|---|---|---|
| Genesis Character Stage | Genesis Claynosaurz | Solana | Establish core characters and early collector community |
| Series Expansion Stage | Call of Saga | Solana | Add Para and Spino species |
| Content Expansion Stage | Short Animations & Social Content | YouTube, TikTok, etc. | Build character awareness and universe |
| Gaming Stage | Mobile game with Gameloft | Mobile & Web3 components | Expand character interaction and digital asset utility |
| Multi-chain Stage | Popkins Unleashed | Sui | Provide new entry for new collectors |
| TV Content Stage | Collaboration with Mediawan Kids & Family | YouTube & TV licensing | Extend IP to a broader family audience |
This development path shows that Claynosaurz NFTs are not isolated from the brand’s content ecosystem. Collectibles connect user identity and digital ownership, while animation, games, and TV content expand character awareness and reach.
The visual core of Claynosaurz NFT is its hand-crafted, three-dimensional clay dinosaur characters. The original series includes Rex, Steggo, Trice, Ankylo, Raptor, and Bronto. The Call of Saga expansion added Para and Spino, bringing the character roster to eight main dinosaur species.

Characters are distinguished not only by species but also by their expressions, poses, colors, clothing, and accessories. NFT metadata records these visual attributes and the identity of each collectible, enabling recognition in wallets and on secondary markets. The official brand page does not publish a fixed or permanent rarity formula.
Popkins introduce a new direction for characters. These mischievous, small creatures are described as residents of the Claynosaurz Universe. On May 29, 2025, 25,000 Popkins collectibles will be released on Sui, expanding the character lineup and providing an accessible entry point for new audiences.
Claynotopia is the shared fictional world where Claynosaurz characters live and adventure, serving as the narrative bridge between animation, games, and digital collectibles. While the original dinosaurs, Call of Saga characters, and Popkins come from different series, they all exist within the same universe.
This world-building approach means digital collectibles are more than images—they’re reusable character assets. Users might first encounter a character through NFTs or discover them via animation, mobile games, or TV shows, then engage further with collectibles and community events.
The animated series, developed with Mediawan Kids & Family, is set for 39 episodes of seven minutes each, focusing on the adventures of Flea, Milo, Bex, and Trix on Claynotopia Island. Some community members’ digital collectibles may even appear in the animation, linking holder content to official storytelling.
Genesis and Call of Saga collectibles are deployed on Solana, which records each NFT’s unique identity, ownership, and transfer history. After storing collectibles in a Solana-compatible wallet, users can independently verify ownership and trade via supported marketplaces.
Solana was chosen for its transaction speed and operational efficiency. For Claynosaurz, NFT technology is not about project-controlled game items, but about enabling users to hold and manage digital collectibles in their own wallets.
With the 2025 expansion to Sui, existing Solana collectibles were not migrated or replaced. The official position is “expansion, not migration”—Genesis and Saga remain on Solana, while new Popkins and future features use Sui.
| Mechanism | Solana Collectibles | Sui Collectibles |
|---|---|---|
| Main Series | Genesis Claynosaurz, Call of Saga | Popkins Unleashed |
| Migration of Existing Assets | Not applicable | No Genesis or Saga migration required |
| Ownership Record | Solana wallet & on-chain record | Sui wallet & on-chain record |
| Main Positioning | Core dinosaur characters & early community assets | Entry for new characters & interactive features |
| User Access Method | Solana wallet ecosystem | zkLogin and other simplified tools |
| Ecosystem Connections | Animation, community, digital collectibles | Game assets, progression, new collectibles |
| Main Limitation | Relies on Solana wallet & marketplace support | Multi-chain increases management complexity |
Claynosaurz’s multi-chain architecture doesn’t duplicate NFTs across networks but assigns different collectibles and products to different infrastructures. Users should confirm the blockchain, official contract, and compatible wallet for each series.
Claynosaurz is the original digital collectible series centered on dinosaur characters and forms the brand’s main character base. The official collectibles page lists Genesis Claynosaurz, Call of Saga, and Popkins, with Genesis and Saga on Solana and Popkins on Sui.
Claymakers and Clay are mentioned in the official FAQ as part of the digital collectible system, but lack public details on supply, release date, or features. These should not be considered independent dinosaur series or assumed to have fixed rights without official information.
Popkins is a new series expanding the Claynotopia character roster, featuring small, playful creatures. The series increases collectible supply and establishes new minting, achievement, and interactive experiences on Sui, allowing users without original dinosaur NFTs to join the ecosystem.
Animation drives storytelling and character promotion for the Claynosaurz IP. Short animations are released on social media and video platforms to establish character personalities, with a planned TV series extending storylines and audience reach.
Games shift passive viewing into active engagement. In 2024, Claynosaurz partnered with Gameloft to develop a family-friendly mobile game set in Claynotopia, with plans to integrate blockchain ownership into some game assets and progression. Details on gameplay and release will be announced officially.
Merchandise extends digital characters into the physical market. The brand’s core includes merchandise, with teams for brand management, toys, and Asian markets, aiming to transition Claynosaurz from a Web3 brand to a traditional character licensing and consumer goods business.
Key elements of the Claynosaurz IP ecosystem:
Not all modules mature at once, nor does every NFT grant access to all content or features. Each use depends on product launch status, series rules, and event qualifications.
Claynosaurz’s evolution centers on building character recognition before on-chain trading. The project built an early user base through digital collectibles and expanded the audience through animation, character stories, and social content—reaching users without crypto wallets.
Partnerships with Gameloft and Mediawan Kids & Family broaden the product range. Gameloft brings mobile gaming, Mediawan manages animated TV content—together supporting interactive entertainment and mass media distribution, reducing reliance on NFT trading.
This model shifts NFTs from speculative assets to tools for community identity, early character assets, and verifiable ownership. Long-term brand growth depends on animation quality, game completion, user growth, merchandise sales, and IP licensing.
| Comparison Dimension | Traditional PFP NFT Model | Claynosaurz IP Model |
|---|---|---|
| Core Asset | Static avatars or profile images | 3D characters and unified universe |
| Main Content | NFT images and community activities | Animation, games, collectibles, and goods |
| User Entry | Wallet, minting, and secondary market | Video, social media, games, and collectibles |
| Blockchain Role | Record avatar ownership | Connect character assets, identity, and interactions |
| Brand Growth | Rarity, community, and market trading | Content distribution, games, licensing, and goods |
| Audience | Crypto users and NFT collectors | Collectors, gamers, children, and families |
| Revenue Sources | NFT sales and royalties | Collectibles, games, content, and goods |
| Main Challenges | Market hype and declining liquidity | Content production, cross-media execution, and user conversion |
The Claynosaurz model reduces reliance on NFT market cycles but increases execution complexity. Animation, games, and merchandise require diverse teams, distribution channels, and longer development cycles, making ongoing content delivery essential for product synergy.
Claynosaurz NFT holders can prove ownership via their wallets and participate in official community events, digital experiences, and eligibility checks. Rights are not permanently fixed and depend on series, holding period, event rules, and official snapshots.
The Achievement System, launching in 2025, will track ecosystem participation. Badges can be displayed in wallets and track achievements; if collectibles are transferred out, badges become inactive and some points may be lost.
Future additions may include Booster Packs, digital rewards, mobile game bonuses, rare titles, and extra collectibles. These will be rolled out in phases, with actual eligibility and features subject to official announcements.
Participation options include:
NFT ownership does not grant full commercial rights to the Claynosaurz brand IP. Holders can use collectibles for personal and community content, but commercial use requires written permission from Claynosaurz Inc.
On July 2, 2026, Claynosaurz announced the reservation of equity options representing 15% of company shares for eligible ecosystem holders. This allows long-term holders, contributors, and brand supporters to receive rights linked to Claynosaurz’s corporate value, subject to eligibility and legal requirements.
Equity options do not mean immediate shares, nor do all NFT holders become shareholders. Options grant the right to acquire shares under specified conditions. Allocation, exercise terms, eligibility, and legal restrictions are determined by official tools, agreements, and jurisdictional rules.
This mechanism is distinct from NFT rights and $HEEBOO token distribution. Claynosaurz NFTs record ownership and community identity; $HEEBOO supports the HEEBOO platform’s fan economy; the 15% equity option links to the company’s value. These are separate asset classes.
HEEBOO is the utility token for the HEEBOO entertainment platform, with Claynosaurz as its flagship IP. They are separate projects: Claynosaurz manages characters, animation, games, collectibles, and the Claynotopia universe, while HEEBOO aims to unify fan engagement, collection, and rewards for Claynosaurz and future brands.
Claynosaurz provides HEEBOO with its first application scenario and user base. Users can access HEEBOO through Claynosaurz activities, card products, or community tasks, allowing participation to be tracked and rewarded per official rules.
| Comparison Dimension | Claynosaurz | $HEEBOO |
|---|---|---|
| Core Positioning | Dinosaur characters and entertainment IP | Entertainment platform and fan engagement layer |
| Main Content | Animation, games, NFTs, cards, merchandise | Participation records, collection, rewards |
| Target Users | Claynosaurz collectors, players, audiences | Fans and collectors of multiple IPs |
| Blockchain Connection | NFT-based character asset ownership | Token-based participation and rewards |
| Current Relationship | HEEBOO’s flagship brand | Provides extended economics for Claynosaurz |
$HEEBOO is not a governance token for Claynosaurz NFTs or an affiliated asset for any NFT series. It serves the HEEBOO platform, with Claynosaurz as its first major brand and main application. Token use, eligibility, and event rules are determined by official updates.
Claynosaurz NFT’s main advantages are strong character design, animation expertise, and a clear cross-media expansion strategy. The original collectibles, Popkins, Claynotopia, mobile game, and TV animation are all built around the same universe, connecting collectibles to ongoing content.
Limitations include varying product completion. Genesis NFTs and some animation content are live, but the mobile game, progression system, and rewards are still in development. Users should not assume future plans are guaranteed rights.
Multi-chain expansion increases complexity. Genesis and Saga on Solana and Popkins on Sui use different wallets and tools. Users must identify official series, networks, and contracts to avoid counterfeits or confusion.
Key limitations:
Long-term value depends on content quality, game launches, licensing, user growth, and whether on-chain ownership can be integrated into entertainment without raising barriers.
Claynosaurz NFT is a digital collectible ecosystem centered on clay dinosaur characters and the Claynotopia universe. Genesis and Call of Saga run on Solana, while Popkins expands new characters and interactive entry on Sui, with blockchain recording ownership and connecting community activities.
The key difference from traditional avatar NFTs is Claynosaurz’s shift toward animation, games, TV content, and merchandise. Digital collectibles remain vital for early community and character assets, but the brand’s future depends on content quality, product delivery, multi-chain experience, and mainstream adoption.
Claynosaurz NFT is a digital collectible series featuring clay-style dinosaur characters, with ownership recorded mainly on Solana and Sui, connecting to animation, games, community events, and the Claynotopia universe.
The original Claynosaurz series has 10,222 NFTs, Call of Saga has 2,000, and Popkins has 25,000. Each series has its own supply and release network.
Genesis Claynosaurz and Call of Saga run on Solana, while Popkins is on Sui. Multi-chain expansion does not involve migrating Solana collectibles to Sui.
Claynosaurz is the original dinosaur series, Call of Saga adds Para and Spino, and Popkins is a small-character series on Sui. All three are part of the Claynotopia universe.
Holders can participate in achievement badges, community activities, digital rewards, and some game experiences, with eligibility based on series, wallet status, and event rules.
Holders can create personal and community content, but commercial use of characters or content requires written permission from Claynosaurz Inc.





