The Financial Supervisory Commission officially launches the “stock gift card,” and TSMC and 0050 can both be used as birthday gifts or for corporate giveaways.

The Financial Supervisory Commission (FSC) announced on the 14th that Yongfeng Financial Holding Securities’ “Stock Gift Card” financial technology innovation experiment has been completed successfully and is now officially open for applications. This sandbox trial attracted over 90k participants, driving nearly 50k new securities account openings, with total redemption amounts nearing NT$90k.
(Background recap: Yongfeng Financial Holding Securities’ “Stock Gift Card” was approved by the FSC, allowing direct redemption of 241 Taiwan stocks)
(Additional background: YuanDa 0050 investors “break through the one-million mark to set a Taiwan record” ETF is about to split, but netizens are shouting: be careful not to cry yourself dizzy on the mountaintop)

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• Put stocks into a gift card—convenience stores can also sell investment opportunities
• From sandbox to normalization
• Move capital market thresholds into everyday life scenarios

On the 14th, the FSC announced that the financial technology innovation experiment project for the “Stock Gift Card” handled by Yongfeng Financial Holding Securities has been completed successfully. The results show it can help guide the public to participate in the capital market and promote inclusive finance. Relevant regulatory adjustments have now been completed, and industry operators can officially conduct business on a regular basis.

This first-of-its-kind gift card across Taiwan that allows direct redemption for stocks drew more than 90k participants during the sandbox period, driving nearly 50k additional securities account openings, with accumulated redemption amounts nearing NT$50k.

Put stocks into a gift card—convenience stores can also sell investment opportunities

Yongfeng Financial Holding Securities launched the “Stock Gift Card” starting in April 2025. Buyers can use it for themselves or give it as a gift, or use it as corporate marketing and promotional gifts. After receiving the gift card, as long as users redeem it through Yongfeng Financial Holding Securities’ electronic platform, it is converted into funds available for stock trading, which can be used directly to pay stock settlement amounts, handling fees, and securities transaction taxes.

Based on publicly available information, the gift cards offer a total of 7 denominations: NT$100, NT$200, NT$300, NT$500, NT$1,000, NT$3,000, and NT$5,000. The validity period is set by the broker and is not longer than 2 years. If the card expires, users can still receive a full refund based on the denomination, and consumer protection is built into the institutional design as well.

By the end of December 2025, Yongfeng Financial Holding Securities further partnered with FamilyMart convenience stores to package the stock gift cards into a 2026 trend “Lucky Scratch Card” gift bag “Good Luck Scratch Card.” Investment funds can be equivalently redeemed into up to 274 popular Taiwan stocks and ETFs, including TSMC and 0050. This puts the act of buying stocks on a convenience store shelf for the first time, and also adds a more grounded entry point for parent-child financial education and investment experiences.

From sandbox to normalization

The creation of the stock gift card follows the financial regulatory sandbox approach. In February 2025, the FSC approved Yongfeng Financial Holding Securities to conduct the innovation experiment. During the experiment phase, the maximum amount a person could purchase was NT$250k. On May 14 of the same year, it officially went on sale, making it the first stock-redemption gift card in all of Taiwan.

During the sandbox trial period, sales once exceeded NT$77 million, and no consumption disputes occurred. In March 2026, the FSC agreed to record for reference the self-regulatory rules on “Self-Regulatory Norms for Securities Firms Issuing Stock Gift Cards” set by the Securities Association of the Republic of China, laying a regulatory foundation for industry operators to handle the product on a regular basis. The experiment project ended smoothly in April of the same year, and on July 14 the FSC formally announced the opening for regular applications.

The FSC said this is the first financial technology innovation experiment of 2026 and also the 10th such experiment in history. Yongfeng Financial Holding Securities had previously been approved for two innovation experiments; this time marks the third time, taking the lead with an innovation experiment.

Move capital market thresholds into everyday life scenarios

The significance of the stock gift card is not just a card that can be used to buy stocks. It brings the idea of investing from a securities account onto everyday scenarios such as convenience store shelves, birthday gifts, and corporate promotional gifts. With a minimum threshold of just NT$100, even people without investment experience can first try it out and then get started.

For younger generations accustomed to mobile payments and managing money with spare change, this “receive a gift first, then open an account” path may reach new customer groups more easily than traditional account-opening marketing. With the FSC officially allowing it, market attention is on whether other securities firms will follow suit and launch similar products, adding yet another case of digital innovation in Taiwan’s securities industry.