Alibaba Cloud + Tongyi Qianwen secures official partnership with UEFA, this overseas expansion move is truly hardcore, and the imagination space for AI in sports has grown even larger.

[ME AI]() Message: Alibaba Cloud and Qwen have become UEFA’s official exclusive AI, cloud computing, and e-commerce partners. The partnership covers UEFA men’s club competitions from the 2027/2028 season to the 2032/2033 season, as well as UEFA EURO 2028. Alibaba Group Chairman Joe Tsai said that they will invest in cloud computing, full-stack AI, and global e-commerce platform capabilities to support event operations. The partnership will leverage Qwen’s large language model to deploy advanced AI technologies, enhance fan interaction and media content experiences, and build a global immersive viewing experience based on Alibaba Cloud infrastructure. (Source: AiHot)