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Kalshi Referred to Regulatory Authorities Over Influencer Ad Disclosures on Monday

Enforcement Actions Prediction Market Regulation & Policy

2026-06-09 20:22:40

According to the Better Business Bureau's National Advertising Division (NAD), prediction market platform Kalshi was referred to regulatory authorities on Monday after the company declined to participate in an investigation into its social media advertising practices. The NAD review examined whether Kalshi's influencers and affiliates clearly disclosed paid relationships and whether the company complied with Federal Trade Commission endorsement guidelines. The referral moves the matter to state Attorneys General and other enforcement agencies, which will determine whether to examine Kalshi's advertising practices. The company's decision not to cooperate in the voluntary review escalates regulatory scrutiny beyond self-regulation.

Disclaimer: The information on this page may come from third-party sources and is for reference only. It does not represent the views or opinions of Gate and does not constitute any financial, investment, or legal advice. Virtual asset trading involves high risk. Please do not rely solely on the information on this page when making decisions. For details, see the Disclaimer.

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